Saturday, May 5, 2007
When buying a house or any other real estate, consider the deep relationships you may already have. Banks want to vertically integrate their existing customers. It cost less for them to prospect their current clients than advertise for new ones. Therefore they can be more competitive to them. And existing customers have more for the bank to go on than just a FICO score. Finally, existing bank customers tend to have savings or at least healthy checking accounts to verify. This why one of my current buyers acheived a 1/4 point better interest rate from a certain large bank than what my super loan broker could acheive.